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</div><p>Marcas de luxo em Portugal cresceram mais que o mercado em 2025<img class="wpe_imgrss" src="https://www.razaoautomovel.com/wp-content/uploads/2025/06/Ferrari-488-GTB-PSP-04-925x520.webp"></p>
<div><img width="925" height="520" src="https://www.razaoautomovel.com/wp-content/uploads/2025/06/Ferrari-488-GTB-PSP-04-925x520.webp" class="webfeedsFeaturedVisual wp-post-image" alt="Ferrari da polícia - detalhe da lateral" decoding="async" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="1" loading="lazy" srcset="https://www.razaoautomovel.com/wp-content/uploads/2025/06/Ferrari-488-GTB-PSP-04-925x520.webp 925w, https://www.razaoautomovel.com/wp-content/uploads/2025/06/Ferrari-488-GTB-PSP-04-24x14.webp 24w, https://www.razaoautomovel.com/wp-content/uploads/2025/06/Ferrari-488-GTB-PSP-04-768x432.webp 768w, https://www.razaoautomovel.com/wp-content/uploads/2025/06/Ferrari-488-GTB-PSP-04-1536x864.webp 1536w, https://www.razaoautomovel.com/wp-content/uploads/2025/06/Ferrari-488-GTB-PSP-04-349x196.webp 349w, https://www.razaoautomovel.com/wp-content/uploads/2025/06/Ferrari-488-GTB-PSP-04-250x141.webp 250w, https://www.razaoautomovel.com/wp-content/uploads/2025/06/Ferrari-488-GTB-PSP-04-550x309.webp 550w, https://www.razaoautomovel.com/wp-content/uploads/2025/06/Ferrari-488-GTB-PSP-04-800x450.webp 800w, https://www.razaoautomovel.com/wp-content/uploads/2025/06/Ferrari-488-GTB-PSP-04-320x180.webp 320w, https://www.razaoautomovel.com/wp-content/uploads/2025/06/Ferrari-488-GTB-PSP-04-533x300.webp 533w, https://www.razaoautomovel.com/wp-content/uploads/2025/06/Ferrari-488-GTB-PSP-04-889x500.webp 889w, https://www.razaoautomovel.com/wp-content/uploads/2025/06/Ferrari-488-GTB-PSP-04.webp 2048w" sizes="(max-width: 925px) 100vw, 925px"></p>
<p>O ano foi marcado pela incerteza, mas o mercado automóvel em Portugal fechou 2025 a crescer 7,3% nos ligeiros de passageiros face a 2024 — fique com todos os números fornecidos pela ACAP.</p>
<p>Analisando os números em mais detalhe verificámos não só um crescimento assinalável das marcas chinesas em 2025, mas também um crescimento das marcas de luxo, ainda que muito mais ligeiro.</p>
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<p>Juntámos a Aston Martin, Bentley, Ferrari, Lamborghini, Maserati, Porsche e Rolls-Royce e verificamos que, no geral, subiram 7,9%, mais 0,6 pontos percentuais que o mercado, a que corresponderam um total de 1673 unidades (+122 unidades face a 2024).</p>
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<figure itemscope itemtype="http://schema.org/ImageObject" class="wp-block-image size-full"><img decoding="async" width="2560" height="1536" src="https://www.razaoautomovel.com/wp-content/uploads/2024/01/Porsche-MAcan-2024-2-scaled.jpeg" alt="" class="wp-image-573819" srcset="https://www.razaoautomovel.com/wp-content/uploads/2024/01/Porsche-MAcan-2024-2-scaled.jpeg 2560w, https://www.razaoautomovel.com/wp-content/uploads/2024/01/Porsche-MAcan-2024-2-24x14.jpeg 24w, https://www.razaoautomovel.com/wp-content/uploads/2024/01/Porsche-MAcan-2024-2-768x461.jpeg 768w, https://www.razaoautomovel.com/wp-content/uploads/2024/01/Porsche-MAcan-2024-2-1536x921.jpeg 1536w, https://www.razaoautomovel.com/wp-content/uploads/2024/01/Porsche-MAcan-2024-2-2048x1229.jpeg 2048w, https://www.razaoautomovel.com/wp-content/uploads/2024/01/Porsche-MAcan-2024-2-250x150.jpeg 250w, https://www.razaoautomovel.com/wp-content/uploads/2024/01/Porsche-MAcan-2024-2-550x330.jpeg 550w, https://www.razaoautomovel.com/wp-content/uploads/2024/01/Porsche-MAcan-2024-2-800x480.jpeg 800w, https://www.razaoautomovel.com/wp-content/uploads/2024/01/Porsche-MAcan-2024-2-300x180.jpeg 300w, https://www.razaoautomovel.com/wp-content/uploads/2024/01/Porsche-MAcan-2024-2-500x300.jpeg 500w, https://www.razaoautomovel.com/wp-content/uploads/2024/01/Porsche-MAcan-2024-2-833x500.jpeg 833w" sizes="(max-width: 2560px) 100vw, 2560px"><figcaption itemprop="caption" class="wp-element-caption"><span class="media-credit" itemprop="copyrightHolder"> </span> O Porsche Macan foi o maior responsável para o sucesso da marca em Portugal em 2025.</figcaption></figure>
<p>A larga maioria deste volume foi feito pela Porsche, ao registar 1442 veículos. Apesar de ter crescido ligeiramente abaixo da média do mercado (7,1%), a marca alemã posicionou-se acima de algumas marcas premium e generalistas, como a DS (783 unidades), a Honda (746 un.) e a Alfa Romeo (635 un.), entre outras.</p>
<p>Uma boa notícia num ano que se revelou um dos mais difíceis para a marca alemã dos últimos tempos. Nos primeiros nove meses do ano, a marca registou uma queda drástica no lucro operacional, que passou de 4035 milhões de euros no período homólogo para 40 milhões, uma redução de 99%. Os problemas na China, as tarifas dos EUA e uma estratégia assente no sucesso dos 100% elétricos que acabou por não acontecer, estão a obrigar a uma reestruturação profunda dos planos da marca.</p>
<div class="pisca-pisca-custom-block module-related" style="background: #F1F1F1;border-radius: 20px; background: linear-gradient(118deg, #349EFF 70%, #F1F1F1 70%); color: white; border: none; padding: 40px; position: relative; overflow: hidden;"><img decoding="async" alt="O seu próximo carro" class="dropdown-toggle__logo my-auto" src="https://www.razaoautomovel.com/wp-content/uploads/2022/10/pisca-pisca.svg" height="25px" width="25px" style="
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<h2>Familiares mais desejados</h2>
<div class="content" style="max-width: 80%; font-size: 16px; line-height: 1.5; margin-bottom: 20px;">O segmento dos familiares é uma das principais escolhas das famílias portuguesas, seja num formato tradicional ou em SUV. Estas são algumas das unidades disponíveis no mercado de usados.</div>
<p>QUERO VER TODAS</p></div>
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<h2 id="h-ferrari-foi-a-que-cresceu-mais">Ferrari foi a que cresceu mais</h2>
<p>O sucesso do segmento de luxo não se limitou à Porsche. Entre janeiro e dezembro de 2025, a Ferrari foi a marca que mais cresceu — 31,3% —, a que correspondem 42 unidades matriculadas, mais 10 unidades do que no ano anterior.</p>
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<p>Também a Bentley (+23,3%, 53 unidades) e a Maserati (+21,2%, 40 unidades) registaram crescimentos bem acima da média do mercado. Já a Aston Martin, com 62 unidades, também cresceu, mas apenas 1,6%, abaixo do mercado.</p>
<p>Venderam-se ainda três Rolls-Royce em Portugal em 2025, exatamente o mesmo número registado em 2024 e só a Lamborghini registou uma queda nas vendas, de 6,1%. Percentagem que se traduz em menos dois carros vendidos face a 2024, totalizando 31 unidades.</p>
<p>O post Marcas de luxo em Portugal cresceram mais que o mercado em 2025 apareceu primeiro em Razão Automóvel.</p>
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Edge
Mechanic Gear Head, part-time Motorsport Fan, Automotive Journalist wannabe. The "four wheels" universe has been in him since forever; since then, it's been lap after lap.
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