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</div><p>BMW imita Mercedes e compra uma “AMG”<img class="wpe_imgrss" src="https://www.razaoautomovel.com/wp-content/uploads/2025/01/Alpina-B8-GT-05-925x520.webp"></p>
<div><img width="925" height="520" src="https://www.razaoautomovel.com/wp-content/uploads/2025/01/Alpina-B8-GT-05-925x520.webp" class="webfeedsFeaturedVisual wp-post-image" alt="Alpina B8 GT - detalhe da secção dianteira" decoding="async" style="display: block; margin-bottom: 5px; clear:both;max-width: 100%;" link_thumbnail="1" loading="lazy" srcset="https://www.razaoautomovel.com/wp-content/uploads/2025/01/Alpina-B8-GT-05-925x520.webp 925w, https://www.razaoautomovel.com/wp-content/uploads/2025/01/Alpina-B8-GT-05-24x14.webp 24w, https://www.razaoautomovel.com/wp-content/uploads/2025/01/Alpina-B8-GT-05-768x432.webp 768w, https://www.razaoautomovel.com/wp-content/uploads/2025/01/Alpina-B8-GT-05-1536x864.webp 1536w, https://www.razaoautomovel.com/wp-content/uploads/2025/01/Alpina-B8-GT-05-349x196.webp 349w, https://www.razaoautomovel.com/wp-content/uploads/2025/01/Alpina-B8-GT-05-250x141.webp 250w, https://www.razaoautomovel.com/wp-content/uploads/2025/01/Alpina-B8-GT-05-550x309.webp 550w, https://www.razaoautomovel.com/wp-content/uploads/2025/01/Alpina-B8-GT-05-800x450.webp 800w, https://www.razaoautomovel.com/wp-content/uploads/2025/01/Alpina-B8-GT-05-320x180.webp 320w, https://www.razaoautomovel.com/wp-content/uploads/2025/01/Alpina-B8-GT-05-533x300.webp 533w, https://www.razaoautomovel.com/wp-content/uploads/2025/01/Alpina-B8-GT-05-889x500.webp 889w, https://www.razaoautomovel.com/wp-content/uploads/2025/01/Alpina-B8-GT-05.webp 2048w" sizes="(max-width: 925px) 100vw, 925px"></p>
<p>Durante décadas, a Mercedes-Benz e a AMG foram o exemplo perfeito de como uma marca de nicho podia ganhar escala sem perder identidade. Agora, a BMW segue um caminho semelhante. A integração definitiva da Alpina no BMW Group resulta no nascimento de uma nova marca exclusiva dentro do universo bávaro.</p>
<p>O paralelismo com a rival de Estugarda é inevitável. Tal como a Mercedes-Benz fez com a AMG, também a BMW decidiu assumir o controlo total de uma insígnia que sempre viveu numa zona muito particular do mercado. Nem totalmente independente, nem completamente integrada. Até agora.</p>
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<p>A transferência dos direitos da marca Alpina para o BMW Group foi formalizada a 1 de janeiro de 2026. A partir desta data, nasce oficialmente a BMW ALPINA como marca autónoma dentro do grupo alemão, com identidade própria, posicionamento claro e uma missão bem definida.</p>
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<figure itemscope itemtype="http://schema.org/ImageObject" class="wp-block-image size-full"><img decoding="async" width="2048" height="1152" src="https://www.razaoautomovel.com/wp-content/uploads/2026/01/BMW-Alpina.webp" alt="Logótipo da nova marca BMW Alpina" class="wp-image-1158295" srcset="https://www.razaoautomovel.com/wp-content/uploads/2026/01/BMW-Alpina.webp 2048w, https://www.razaoautomovel.com/wp-content/uploads/2026/01/BMW-Alpina-925x520.webp 925w, https://www.razaoautomovel.com/wp-content/uploads/2026/01/BMW-Alpina-24x14.webp 24w, https://www.razaoautomovel.com/wp-content/uploads/2026/01/BMW-Alpina-768x432.webp 768w, https://www.razaoautomovel.com/wp-content/uploads/2026/01/BMW-Alpina-1536x864.webp 1536w, https://www.razaoautomovel.com/wp-content/uploads/2026/01/BMW-Alpina-349x196.webp 349w, https://www.razaoautomovel.com/wp-content/uploads/2026/01/BMW-Alpina-250x141.webp 250w, https://www.razaoautomovel.com/wp-content/uploads/2026/01/BMW-Alpina-550x309.webp 550w, https://www.razaoautomovel.com/wp-content/uploads/2026/01/BMW-Alpina-800x450.webp 800w, https://www.razaoautomovel.com/wp-content/uploads/2026/01/BMW-Alpina-320x180.webp 320w, https://www.razaoautomovel.com/wp-content/uploads/2026/01/BMW-Alpina-533x300.webp 533w, https://www.razaoautomovel.com/wp-content/uploads/2026/01/BMW-Alpina-889x500.webp 889w" sizes="(max-width: 2048px) 100vw, 2048px"><figcaption itemprop="caption"><span class="media-credit" itemprop="copyrightHolder">© Alpina</span></figcaption></figure>
<p>Ao contrário da BMW M, a Alpina não vai disputar recordes ou dominar fichas técnicas. Essa função continua reservada à M. O papel da nova BMW ALPINA é outro: criar uma categoria mais exclusiva de modelos, onde prestações elevadas convivem com conforto superior, requinte mecânico e uma abordagem mais madura à condução.</p>
<p>Essa filosofia mantém-se fiel ao ADN histórico da Alpina. Os futuros modelos vão continuar a privilegiar o equilíbrio global. Suspensões afinadas para longas distâncias, motores potentes, mas progressivos, insonorização cuidada e um foco claro na experiência completa, e não apenas na aceleração ou no tempo por volta.</p>
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<p>Além disso, a personalização passa a assumir um peso central. A BMW ALPINA terá um portefólio alargado de opções únicas, materiais exclusivos e combinações únicas de acabamentos. Cada automóvel deverá ser, nas palavras da marca, um objeto exclusivo para conhecedores, sem compromissos entre desempenho, conforto e individualidade.</p>
<h2 id="h-uma-nova-marca-dentro-da-marca">Uma nova marca dentro da marca</h2>
<p>A BMW está consciente da responsabilidade associada ao nome Alpina. Por isso, a fase inicial será dedicada à ativação da marca e à consolidação da sua identidade visual e técnica. O novo <em>wordmark</em>, inspirado no logótipo assimétrico dos anos 70, simboliza essa ponte entre passado e futuro.</p>
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<p> <img width="925" height="520" src="https://www.razaoautomovel.com/wp-content/uploads/2024/11/Alpina-Roadster-V8-01-925x520.webp" class="c-article-card__img sfasdsa wp-post-image" alt="Alpina Roadster V8 - 3/4 de frente" decoding="async" loading="lazy" srcset="https://www.razaoautomovel.com/wp-content/uploads/2024/11/Alpina-Roadster-V8-01-925x520.webp 925w, https://www.razaoautomovel.com/wp-content/uploads/2024/11/Alpina-Roadster-V8-01-24x14.webp 24w, https://www.razaoautomovel.com/wp-content/uploads/2024/11/Alpina-Roadster-V8-01-768x432.webp 768w, https://www.razaoautomovel.com/wp-content/uploads/2024/11/Alpina-Roadster-V8-01-1536x864.webp 1536w, https://www.razaoautomovel.com/wp-content/uploads/2024/11/Alpina-Roadster-V8-01-349x196.webp 349w, https://www.razaoautomovel.com/wp-content/uploads/2024/11/Alpina-Roadster-V8-01-250x141.webp 250w, https://www.razaoautomovel.com/wp-content/uploads/2024/11/Alpina-Roadster-V8-01-550x309.webp 550w, https://www.razaoautomovel.com/wp-content/uploads/2024/11/Alpina-Roadster-V8-01-800x450.webp 800w, https://www.razaoautomovel.com/wp-content/uploads/2024/11/Alpina-Roadster-V8-01-320x180.webp 320w, https://www.razaoautomovel.com/wp-content/uploads/2024/11/Alpina-Roadster-V8-01-533x300.webp 533w, https://www.razaoautomovel.com/wp-content/uploads/2024/11/Alpina-Roadster-V8-01-889x500.webp 889w, https://www.razaoautomovel.com/wp-content/uploads/2024/11/Alpina-Roadster-V8-01.webp 2048w" sizes="(max-width: 925px) 100vw, 925px"> </p>
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<p> Esqueçam o V8 do BMW M5. Este Alpina Roadster V8 é sobre outra coisa<br />
 </h3>
<p class="c-article-card__excerpt mb-0">
<p> Neste vídeo tivemos a oportunidade de conduzir aquela que será, provavelmente, a melhor versão do BMW Z8. Conheça o Alpina Roadster V8.</p>
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<p>Os modelos BMW ALPINA continuarão a ser produzidos segundo critérios rigorosos de seleção de materiais e qualidade de construção. A atenção ao detalhe — visual, tátil e acústica — será um dos pilares desta nova fase.</p>
<div class="pisca-pisca-custom-block module-related" style="background: #F1F1F1;border-radius: 20px; background: linear-gradient(118deg, #349EFF 70%, #F1F1F1 70%); color: white; border: none; padding: 40px; position: relative; overflow: hidden;"><img decoding="async" alt="O seu próximo carro" class="dropdown-toggle__logo my-auto" src="https://www.razaoautomovel.com/wp-content/uploads/2022/10/pisca-pisca.svg" height="25px" width="25px" style="
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<h2>Um BMW mais convencional</h2>
<div class="content" style="max-width: 80%; font-size: 16px; line-height: 1.5; margin-bottom: 20px;">Os BMW com a assinatura da Alpina são raros de encontrar no mercado de usados. Os “normais”, nem por isso. Neste link há mais de 1500 para escolher.</div>
<p>QUERO VER TODOS</p></div>
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<p>Apesar de tudo, é inevitável que continuem a haver dúvidas sobre se a integração da Alpina num grupo muito maior irá permitir manter as qualidades e características que a tornaram tão especial em primeiro lugar. Aguardemos.</p>
<p>O post BMW imita Mercedes e compra uma “AMG” apareceu primeiro em Razão Automóvel.</p>
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Edge
Mechanic Gear Head, part-time Motorsport Fan, Automotive Journalist wannabe. The "four wheels" universe has been in him since forever; since then, it's been lap after lap.
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