Priced Like A Small House: The 311,000 Dollar Alpine That Sold Out Before You Finished Reading

[Courtesy of Renault] Alpine, the high-performance brand of Renault, is preparing to develop ultra-high-performance models based on its proprietary electric vehicle architecture. In a recent interview, CEO Philippe Krief said the company plans to use the Alpine Performance Platform (APP) not only for standard electric vehicles but also for extreme derivatives and a halo supercar intended to elevate the brand’s positioning.

[Courtesy of Renault] Alpine is currently transitioning toward an all-electric performance lineup, with the APP architecture at the center of that strategy. The platform is set to underpin several upcoming models, including the next-generation electric A110, the A290 hatchback, and the A390 crossover. Krief indicated that the flexibility of the platform could also support limited-production, high-priced performance models designed to significantly enhance driving capability and brand image.

[Courtesy of Renault] This strategy has already been tested in the market. Alpine recently introduced the A110 R Ultime, a highly exclusive limited-edition model priced at 265,000 EUR (approximately 311,363 USD). All 110 units were sold out despite the high price point. The model features a dedicated turbocharger, a titanium exhaust system, and performance-focused suspension upgrades, demonstrating Alpine’s ability to compete in the premium performance segment.

[Courtesy of Renault] Krief’s background further supports Alpine’s ambitions. Prior to joining Alpine, he played a key role in the development of Ferrari SF90 Stradale at Ferrari. According to Krief, Alpine’s future supercar concept will not focus solely on output figures, but rather on a modern interpretation of the brand’s core values of lightness and agility. The project is expected to draw design inspiration from the Alpenglow concept unveiled in 2022 and serve as a rolling testbed for next-generation technologies.

[Courtesy of Renault] Meanwhile, Alpine is also reviewing the timing and scope of its entry into the U.S. market. The company is considering an approach centered on the electric A110, while also evaluating the development of a high-performance SUV tailored to American market demand. Alpine aims to expand its lineup without diluting its performance-oriented identity, positioning itself against established luxury sport SUV competitors such as the Porsche Cayenne.