Dale Earnhardt Jr. has never considered himself much of a gambler. Sure, he spent his career in a sport where drivers barrel into Turn 1 at 200 mph, mere inches apart, hoping the guy next to them remembers how brakes work.

But placing bets? Not really his thing. And yet, here we are. Dale Jr. has just partnered with Hard Rock International—a brand with casinos and sportsbooks across the country—in a deal that stretches from race-day snacks to apparel and even a digital slot machine featuring his name. A man who’s spent his life studying tire wear and drafting strategies is now helping NASCAR fans figure out whether to bet on a top-five finish or just put it all on black.

Auto Racing, Dale Earnhardt Jr., Motorsport, Autos, NASCAR Motorsport