BMW Has The Tech But No Guts: Why We Get Another SUV Instead Of This Stunning M1

A new virtual rendering of the BMW M1 supercar has surfaced, reigniting excitement among enthusiasts. In reality, there are no signs that BMW is actively developing a new M1, yet the reason this rendering still carries significance is clear.

Lamborghini has transitioned to a rear mid-engine PHEV supercar with the Temerario, while Ferrari has expanded the boundary between exotic grand tourers and traditional supercars through the Roma and 296 series. This naturally raises the question of why BMW, a brand with undeniable technical capability, continues to stay out of this segment.

Recently revealed via the social media account @cool.car.design, the virtual rendering is a CGI interpretation of a BMW supercar that does not exist in reality. The fictional model name is BMW M1, and the concept is labeled the BMW M Nürburgring Edition. As the name suggests, it is a direct homage to the original M1 from the 1970s.

The front end clearly reflects BMW identity through kidney grilles and headlamp graphics reminiscent of the M3 and M4 lineage. However, the proportions and detailing deliberately distance themselves not only from current BMW models but also from the Neue Klasse design language expected to define BMW’s future core lineup.

An extremely low nose, a hood with large air outlets, and exaggerated fenders and rear quarter panels make it clear that this is not an everyday road car.

A single windshield wiper, wide side skirts, a massive rear wing, and an aggressive diffuser further emphasize its race car-like character. Notably, the diffuser appears to be positioned closer to the trunk lid rather than beneath a rear engine cover, suggesting that this rendered M1 may use a front-engine layout rather than a rear mid-engine configuration. This points toward a hardcore grand tourer personality.

At this point, opinions begin to diverge. For years, many have argued that if BMW were to build a supercar, a rear mid-engine layout would be far more convincing than a front-engine configuration. Only then could it truly compete head-to-head with Lamborghini and Ferrari. With the engine up front, the result would likely remain an extension of BMW’s already well-established high-performance grand touring cars.

Of course, it would be difficult to call this rendering a definitive answer to what an ideal BMW supercar should be. Still, its value as a starting point is undeniable. BMW M already possesses advanced high-performance electrification technology and sophisticated chassis control systems. In the end, what seems to be missing is not technology, but decisive commitment. Whether a BMW supercar would resonate with fans remains uncertain, but renderings like this at least keep expectations alive.